Internet Marketing

After spending the day with Seth Godin last week, and hanging out on the phone with the infamous Dean Jackson and attending an full 3 day workshop on Internet Marketing later this month, I'm going to be doing some postings/musing on internet marketing.

It's a sort of well known fact that the way to successfully market on the web is a pretty simple formula:

turn strangers into friends and friends into customers.

So why do so many people, especially coaches who are relationship oriented (supposedly), ignore the stranger into friends part and try and go right from stranger to customer?

I'll be even so bold as to say of all the hundreds and hundreds of coaches websites I've reviewed, not ONE has gotten it right. Some do some parts of the equation right, but rarely do they get the entire process down.

Doesn't mean there aren't successful websites out there. Doesn't mean there are no good coaching websites, simply means I haven't seen one I like yet.

Interesting....

Comments

[Kim]

So, the 64K question is, what would Susan list as the requirements for a successful coaching website?

[Ed Borasky]

Well ... Susan hit the nail on the head as usual.

"It's a sort of well known fact that the way to successfully market on the web is a pretty simple formula:

"turn strangers into friends and friends into customers.

"So why do so many people, especially coaches who are relationship oriented (supposedly), ignore the stranger into friends part and try and go right from stranger to customer?"

Hmmm ... my personal opinion is that it is difficult to do either stranger to friend or friend to customer on the Internet. My web site is about me. Yeah, I know, that's "supposed" to be wrong ... web sites are supposed to be for the vistor, not for the webmaster.

A funny thing (well maybe not all that funny) happened to me late last year. I got fed up. I got fed up with going through my e-mail looking for the one or two people a week ... yes, I do get that many curious folks sending me e-mails, even though my web site is about *me* ... buried in literally *thousands* of spam messages.

And so I decided that there just isn't any point any more in attempting to market on the Internet. You can't smile, you can't shake hands, you can't stand up and tell bad jokes, and, worst of all, you can't get into a *conversation* on the Internet. I am getting ready to shut down one of my coaching websites, and I'm closing out my small mailing list as well.

I've been on the Web in one form or another since 1995. And I'm planning on staying there. But it is not how I intend to turn strangers into friends.

Ed Borasky
http://www.borasky-research.net/
http://pdxneurosemantics.com/
http://algocompsynth.com/

[Internet marketing]

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